Now I don’t usually run stories on new lounges, but had to write about the new Brussels Airlines lounge opening. I was invited by the airline to take a sneak peek at this lounge at Brussels Airport before it officially opening its’ doors to passengers tomorrow.

Called ‘The Loft’ this brand new lounge will accommodate up to 300 passengers and is available in the Schengen terminal concourse A (Gates A and T flights) at Brussels Airport. With over 300,000 passengers each year spending around 74 minutes in the Brussels Airlines lounge, its no wonder the airline decided to upgrade the facilities and offer something just that little bit nicer. So what’s new?

THE HUB EXPERIENCES

There are eight hub experiences that passengers can access and include:

1- Welcome; offering a more personal registration area
2- Connected; offering a unique digital experience
3- Delighted; offering typical Belgium food and beer!
4- Productive; offering business center and premium meeting room
5- Inspired; offering individual living rooms to relax
6- Refreshed; offering innovative bathrooms with mood lighting and sound systems
7- Relaxed; offering nap boxes
8- Exclusive; an area specifically for Miles and More Senators and HON-Circle members

FOOD AND DRINK CONCEPTS

Food is the centerpiece of the lounge and offers local Belgian snacks and meals that are prepared by the airlines catering partner Autogrill. The beer comes from local supplier Inbev who produce over 200 beer brands including brands like Stella Artois, Brahma, Beck’s, Corona, and Leffe. We counted around seven coffee machines that are scattered throughout the entire 1240 m2 lounge that will produce piping hot JAVA coffee for passengers, while the lounge has also had the very first newly designed Coke self-service machine installed.

Further snack options include a full salad bar, as well as homemade apple pie, healthy breakfast options and of course Belgian waffles, rice pudding and Callebaut chocolate mousse (Which was delicious by the way).

DEDICATED STAFF MEMBERS

Brussels Airlines has introduced the ‘Maitre de Lounge’ that have received special training and understand the Brussels Airline product back to front. This means that lounge staff can assist customers better and go the extra mile.

OTHER COOL STUFF

There are shower suites available that can be individually tailored to suit your needs via the mood lighting and sound system; there are also nap rooms and meeting rooms. Passengers can borrow a Surface Pro 3 tablet to use while they are in the lounge and use the ‘ConnectedLounge’ app to book a shower, see if the nap rooms are available or schedule a meeting room.

OUR THOUGHTS

This lounge has set the bar high at Brussels Airport especially if you consider the fact that the lounge was designed and created in conjunction with customers and based entirely on their feedback. The local food and drink options help to emphasise the Belgian local products, and it’s great to see that the lounge staff have and will be receiving continual training about customer service. Well done Brussels Airlines.

GALLERY

 

About The Author

Founder of Inflight Feed

Nik has been running Inflight Feed since 2012, and since then he's taken well over 500 flights for work and pleasure. He documents his inflight meal experiences right here; he's also a freelance writer covering inflight meal trends, he has written for CNN and has regular columns in leading industry magazines. He's been featured in Vogue, QZ, Lifehacker, The New York Times plus many major news outlets across the globe.